The Wholesale Pricing Myth That is Preventing You from Getting Rich

One of the biggest challenges any growing stationery business can face is making the move to selling wholesale. It can take a toll financially and it’s a lot of hard work. I’ve seen many businesses give it up for one reason or another. In the end, you need to make the best decisions for you […]

Pricing Your Products for Wholesale

In the stationery industry, wholesale pricing is typically half of the retail price. This is called keystone pricing, which is the standard pricing method used by retailers when marking merchandise for resale. An example of keystoning: A day planner that retails for $48 would be priced at $24 wholesale. If you are just starting out […]

Production Deadlines for Wholesalers Who Exhibit at Trade Show or Work with Sales Reps

When selling wholesale, working in advance is essential. Here are some production deadlines for anyone planning to manufacture overseas.

Whether you’re chatting it up with customers at a trade show, or speaking with your sales reps, the question “What’s new?” usually comes up first. Everybody always wants to know what’s new? And if you don’t have anything new, throw on your life vest because your ship’s about to sink. For this very reason, you […]

InDesign Planner Templates: Free Resources

Free InDesign Planner Templates from Copper Bottom Design Co. >>> Ever send files to the printer, only to have them call you asking to make adjustments? It's so frustrating to make last min. changes. Our InDesign planner templates will save you. They include all of the vital information your printer will need from you—page information, bleed areas, custom slugs, and set margins. Use them as a template and add your own custom planner designs to them. Then rest assured that your files are fit to print! Click through to download.

Free stuff alert! I’ve added two InDesign planner templates to the Resource Library! There’s one for planners with a bound spine, and one for planners with a wire-o spine. Ever send files to the printer, only to have them call you asking to make adjustments because your file isn’t fit to print? It’s so frustrating to make […]

The Ultimate Holiday List

We went to the ends of the earth to research over 80 major US holidays and international observances celebrated around the globe—saving you hours of googling. Simply copy these dates into your own planner and launch with confidence.

Creating a holiday list for your day planner can be a complicated process. How do you decide what to include and where do you draw the line? With so many US holidays and observances out there, it can be hard to choose. Not to mention all of the international holidays and religious celebrations observed worldwide. […]

The Ultimate Holiday Guide: Expert Advice on Listing Holidays the Right Way in Your Day Planner

US Holidays: Expert Advice on Listing Holidays the Right Way in Your Day Planner. >>> Save yourself from the fear (or embarrassment) of selling a day planner that has mistakes in it. Get the Ultimate Holiday Guide ebook by Copper Bottom Design Co.

When creating your day planner, you probably didn’t put a whole lot of thought into which US holidays to include. Not to mention holidays from other countries or a variety of religions. I know I didn’t in the beginning. The design is most often our main focus—and I am totally on board with that. A […]

Get Creative with Your Holiday List

Chocolate Milkshake Day - Ultimate Holiday Guide ebook by Copper Bottom Design

It’s National Chocolate Milkshake Day! Who knew? Check #chocolatemilkshakeday on social media and you’ll see people are happy to find any reason to celebrate. In New England we call milkshakes frappes, let’s get #chocolatefrappeday trending! We offer our clients a carefully selected list of holidays and observances but encourage them to add to it, get […]